Marketing Lease Options to Tenant-Buyers

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So, you’re a real estate investor looking for a strategy that can generate income from a property while potentially selling it at a higher price in the future?

…Well, look no further than Lease Options!

This beneficial strategy allows you to do just that. Read more on my previous blog, “What Every Investor Must Know About Sandwich Lease Options” HERE

But here’s the catch – finding reliable tenant-buyers is key to a successful Lease Option transaction. They’ll be responsible for paying rent and potentially purchasing the property, so you want to make sure you find the right ones.

Understanding the Target Market:
Let’s talk about the target market for Lease Options. Typically, it includes individuals or families who are unable to qualify for traditional mortgages but still have the desire to own a home. Lease Options provide them with a unique opportunity to build credit and save for a down payment while living in the property. It’s a win-win situation!

Marketing and Advertising:
– Now, let’s dive into the various marketing channels you can use to reach potential tenant-buyers. Online platforms like real estate websites and social media are great options. You can also consider local newspapers and community bulletin boards. The key here is to create compelling advertisements which show them that anyone can be a homeowner if they want. Show them why this is the perfect opportunity for them!

Examples of Successful Ads:

Read more on advertising to tenant-buyers and a complete walk-through of Lease Options and Subject-Tos in my latest book, here: Investing in Real Estate with Lease Options and “Subject-To” Deals: Powerful Strategies for Getting More When You Sell and Paying Less When You Buy Available in paperback, eBook and Audible formats.

Read more on my previous blog, “How And When To Market Sandwich Lease Options To Buyers” HERE

As always, I’d love to connect with you and hear about your journey to financial freedom. Connect with me here. 🙂

To your success,
Wendy Patton

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More To Explore

Why You Should Use Lease Options in 2024

Why Explore Lease Options?    Selling real estate with Lease Options has more upside than many investors or homeowners realize. And a lot less downside.

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